Market Study · Nutrition•pro
Brian Gaillard
Hybrid athlete and applied nutrition enthusiast at Nutrition•pro
Shilajit has become one of the most searched dietary supplements in France in just two years. Behind the craze lies an opaque market: prices ranging from single to triple for nearly identical claims, and analysis certificates that are nowhere to be found. This study combines three independent surveys conducted in August 2026, analysis of 1.8 million Google searches, price benchmarking across 13 brands, and a documentary transparency audit, to answer one simple question: what can a French consumer actually verify before buying shilajit?
Our approach
Executive Summary
Three surveys, three convergent findings.
French demand is massive and young: consumers are discovering the product rather than comparing it. Prices range from €0.83 to €2.70 per gram with no correlation to announced fulvic acid levels. And on the sole objective safety criterion—heavy metals analysis certificate—85% of surveyed brands publish no accessible document.
1. What the French are really searching for
First survey: demand structure, drawn from 1.8 million Google search impressions observed between April 2025 and August 2026. Nearly eight out of ten searches focus on what the product is and its benefits. Brand comparison, safety, and purchasing come only after: the signature of a market still in full discovery phase.
2. Price: from €0.83 to €2.70 per gram
Second survey: the retail price of the resin, the reference format, across major brands distributed in France. For comparable products, the price gap ranges from one to three times higher. Our own reference appears in the survey at the displayed price like all others.
3. Transparency: 2 brands out of 13 publish their analyses
Shilajit is a mountain resin that can naturally concentrate heavy metals (lead, arsenic, mercury) depending on its harvest location. Testing each batch by an independent laboratory is therefore the only objective guarantee of safety. We verified, for each brand in the panel, what a consumer can actually consult before purchasing.
85% of the brands surveyed therefore publish no analysis certificate viewable online, on a market where heavy metal contamination is the primary health risk documented by scientific literature. The audit also found two notable issues: one brand in the panel claims to be the only one in Europe testing its batches for heavy metals, which this survey factually contradicts, and one e-commerce site displays a customer testimonial about cancer on its homepage, a type of claim strictly prohibited by European regulations on food supplements.
Price does not guarantee purity. The certificate does. As long as 85% of the market publishes nothing, the consumer buys blind.
Methodology and Limitations
This study is based on three sources. First: analysis of 1.8 million Google search impressions collected via Search Console between April 2025 and August 2026, aggregated by intent. Second: a survey of public prices conducted on August 24, 2026 on official websites and online distributors of the thirteen brands in the panel, excluding promotions. Third: a documentary transparency audit conducted on the same day on the same public sources. Prices and publication statuses may change after the survey date. The panel covers the most visible brands on the French online and pharmacy market, without claiming to be exhaustive. An update incorporating demand trends over five years is planned for fall 2026.
- Google Search Console, nutritionpro.fr, impressions and positions from April 24, 2025 to August 24, 2026, aggregation by search intent.
- Public price survey from August 24, 2026: official websites and online distributors of SIHO, Asieco, Feel Pure, Nutrition•pro, Wellness Nest, Nutrilya, Primal Supplements, Shamballa, Granions, Holland & Barrett, Dieti Natura and New Leaf Products.
- Documentary transparency audit from August 24, 2026: product sheets and public quality pages of the thirteen brands in the panel, search for viewable analysis certificates (heavy metals, fulvic acid content).
Citation and Data Reuse The figures and graphics from this study are freely citable and reusable by the press, content creators and specialized sites, with mention of the source "Nutrition•pro Study, August 2026" and a link to this page.
Brian Gaillard
Founder of Nutrition•pro
Hybrid athlete for over 10 years: weight training, running, swimming, HIIT and muay thai. Brian founded Nutrition•pro in 2021 with one conviction: a supplement's quality is proven by published analyses, not by promises. Nutrition•pro market studies apply the same documentary requirements to sector data, dated figures, public sources and verifiable methodology.
